Jobs sat in Calendly, customers in HubSpot Starter, invoices in QuickBooks, stock in a Google Sheet, the rota in a WhatsApp group, and the whole thing held together by Nadia at 11pm on a Sunday, typing the same figures into three places. £1,140 a month in subscriptions, and she was the integration.
Industry Small business software development · UK owner-led
Small business software development that replaces six. SaaS subscriptions.
Bookings in Calendly, customers in HubSpot, invoices in QuickBooks, stock in a spreadsheet, the team in WhatsApp. We build one custom app that pulls it together — customers, jobs, scheduling, invoicing, payments, team, reporting. Eight-week sprint, £25-55K fixed, yours to keep.
9small business apps shipped
1140median monthly SaaS replaced
8wkfixed-scope sprint
(Why small business owners sign for a custom app)
Six SaaS subscriptions at £190 a month each. Two years pays back the build.
Nine UK small business apps shipped and maintained since 2019. The median owner cancels £1,140 of monthly SaaS the month we hand over. After 24 months the build has paid for itself, and you own it outright.
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The owner this page is for6 tools · £1,140/mo · Sunday nights gone
Nadia ran a 22-person cleaning firm in Croydon. Sunday nights she copied numbers across six apps.
We sat with her for a week, mapped the six tools, and built one app: customers, jobs, scheduling, invoicing, Stripe and GoCardless, a team rota with WhatsApp job alerts. Eight weeks, fixed price. She cancelled five subscriptions the day we handed over.
Her Sunday nights are hers again. The app runs on her AWS, the code is in her GitHub, and after two years it will have cost less than the SaaS it replaced. This page is for owners who recognise themselves in that paragraph.
How the eight-week sprint runs
Brief to handover, one slice a week.
No big-bang launch you can't see coming. We map your six tools, build the app a piece at a time, and you keep running the firm with about an hour of your week.
Step-01
5-day audit + scope
We map your six tools, cut what doesn't belong, and hand you a signed scope with a line-item GBP price. Fixed at £8K.
Step-02
One database, one entry
Customers, jobs, and scheduling go in first. You type a job once and the invoice and report read the same record. The Sunday copy-paste disappears.
Step-03
Invoicing + team rota
Stripe cards, GoCardless Direct Debit, Xero or QuickBooks sync, then the rota with WhatsApp and email job alerts. Slice by slice, on staging.
Step-04
Handover, yours to keep
Live on your AWS, code in your GitHub, a short video tour and a one-page runbook. You cancel the subscriptions the day we hand over.
Six pieces. One app, your AWS, your data.
This is what every small business software development sprint pours into one place. Not a brochure. The pieces that replace the subscription stack you're paying for now.
One place for customers, jobs, scheduling, and status. Replaces HubSpot Starter plus Calendly plus the spreadsheet.
Send invoices, take cards, take Direct Debit. Xero or QuickBooks sync. Replaces the manual FreeAgent entry.
Rota, time off, swap requests, and WhatsApp plus email job alerts. Replaces Deputy or WhenIWork.
A weekly summary: revenue, jobs, staff cost, top customers. Plus stock levels and reorder points. No charts you have to learn.
Levels update as jobs use them, supplier records sit alongside, and the app flags a reorder before you run dry. No more emergency cash-and-carry runs.
The pain. The custom-app answer.
Every owner who emails us is fighting one of these eight things. Each one costs you an hour a week and a subscription a month. Each one is a single piece of the app we build in the eight-week sprint.
- 01
“I spend Sunday night copying the same numbers between Calendly, QuickBooks, and a spreadsheet.”
One database, one entry. You type a job once. The customer, the schedule, the invoice, and the report all read from the same record. The Sunday copy-paste disappears.
- 02
“I'm paying £190 a month each for six tools and using a fraction of every one.”
Six subscriptions cancelled at handover. The median owner cancels £1,140 a month the week we hand over. Two years and the build has paid for itself.
- 03
“Invoices go out late, get paid late, and I chase them by hand.”
Stripe cards + GoCardless Direct Debit. Invoices send on job completion, take card or Direct Debit, and chase themselves. Xero or QuickBooks stays in sync without you re-keying a thing.
- 04
“The rota is a WhatsApp group and nobody knows who's on tomorrow.”
Rota, time off, swap requests in one screen. The team sees their shifts, requests swaps, and gets the job details by WhatsApp and email. You stop being the dispatcher at 7am.
- 05
“We run out of stock because it lives in a spreadsheet nobody updates.”
Stock levels with reorder points. Levels update as jobs use them, supplier records sit alongside, and the app flags a reorder before you run dry. No more emergency cash-and-carry runs.
- 06
“I can't see how the week went without opening four apps and a bank feed.”
One weekly summary in plain English. Revenue, jobs done, staff cost, top customers, in one email every Monday. No dashboards to learn, no charts to decode.
- 07
“If I build something custom, am I trapped with one developer forever?”
Your AWS, your GitHub, your IP. The app runs on your AWS or our hosted plan at £180-340 a month. The code is yours, the IP assigns on commit, and the walk-away clause runs 30 days both ways.
- 08
“Every developer I've called talked over my head and quoted me a number with no breakdown.”
Plain English, line-itemed price. Send a 5-line brief and Mohit replies in 24 hours in words you can repeat to your accountant. The scope is itemised. You can cut any piece you don't need.
What the one app replaces, piece by piece
Six tools collapsed into one record you own.
Each piece below is a subscription you're paying for now and a job you do by hand. The eight-week sprint folds them into a single app on your AWS.
£1,140
Median monthly SaaS cancelled at handover
24mo
To full payback, then it keeps saving
“I cancelled five subscriptions the day they handed over. My Sunday nights are mine again.”
001
Customer, job + booking
One place for customers, jobs, scheduling, and status. Replaces HubSpot Starter plus Calendly plus the spreadsheet.
002
Invoicing, Stripe + GoCardless
Send invoices, take cards, take Direct Debit. Xero or QuickBooks sync. Replaces the manual FreeAgent entry.
003
Team rota + WhatsApp comms
Rota, time off, swap requests, and WhatsApp plus email job alerts. Replaces Deputy or WhenIWork.
004
Stock levels + reorder points
Levels update as jobs use them, supplier records sit alongside, and the app flags a reorder before you run dry. No more emergency cash-and-carry runs.
005
Plain-English reporting
A weekly summary: revenue, jobs, staff cost, top customers, in one email every Monday. No dashboards to learn, no charts to decode.
Owner-led, payback-proven
Six subscriptions to
Six subscriptions to
one app, paid back in two years
Nadia's cleaning firm, in real numbers. Six tools collapsed into one app in an eight-week fixed-price sprint. Five subscriptions cancelled at handover, the app on her AWS, the code in her GitHub, and her Sunday nights back.
The build
8wk
Brief to handover
£25-55K
Fixed-price band
The saving
£1,140
Monthly SaaS cancelled
24mo
To full payback
Track record
9
Owner-led apps since 2019
0
Owners out-jargoned
Sunday nights back, subscriptions cancelled.
Owner-led firms who swapped six tools for one app they own. Real words from the audit calls and the handovers.
100%
would refer us
I cancelled five subscriptions the day they handed over. My Sunday nights are mine again.
What owners actually ask before signing the contract
Pain-first, soft-second. The questions every owner asks after a bad quote and a worse demo.
We don't price by salesperson mood. The 5-day audit is fixed at £8K. After that, every small business software development build is line-itemed in the scope: customers and jobs, invoicing, rota, stock, reporting. You see the cost of each piece and you can cut any piece. Most owner-led apps we sign land between £25K and £55K on an eight-week fixed-price sprint. If we can't hit your budget, we tell you in week one and you walk away with the scope, no commitment.
No. The code lives in your GitHub org from commit one, and the IP assigns on commit, not on final payment. We build on the MERN stack (MongoDB, Express, React, Node) plus AWS, which is the biggest hiring pool in the UK, so any senior developer you hire later can pick it up. The app runs on your AWS or our hosted plan, and you can move it whenever you like. Boring on purpose, hireable on purpose.
Three things make this hard to fake. First, the 30-day walk-away clause goes both ways and refunds the unused portion. Second, payments are milestoned: a slice on signed scope, a slice on staging up, a slice on production live, a slice on handover. You never pay more than a quarter ahead of working software. Third, we've shipped since 2019 with 100+ projects, listed on Companies House, UK VAT registered. You can check us before you sign.
It's a real saving, and we show the maths before you sign. The median owner we work with cancels £1,140 a month of SaaS the week we hand over, which is £13,680 a year. At a £25-55K build plus a £180-340 hosted plan, the small business software development pays itself back inside 24 months, then keeps saving. We put your exact numbers in the scope so you anchor on payback, not a price tag.
We keep what's worth keeping. Plenty of owners want to stay on Xero or QuickBooks for the books, so we sync to it through the API rather than replacing it. WhatsApp job alerts go out through the WhatsApp Business API. The app replaces the tools you've outgrown, the spreadsheets and the bolted-on bookings, and integrates with the ones your accountant or team already trust. The audit week decides which is which.
You won't need a developer on staff. The app is built for an owner who runs a business, not for an IT department. Reporting comes as a plain-English weekly email, not a dashboard you have to decode. At handover you get a short video tour and a one-page runbook. If something breaks, the hosted plan covers patches and backups, and you can reach a real person, not a ticket queue.
Yes. After the audit week, we need about an hour of you a week, usually a Friday call to look at what shipped and decide the next slice. The same seniors run the whole sprint, so you're never re-explaining your business to a new face. You keep running the firm while we build the app that runs alongside it. Most owners are surprised how little of their week it takes.
You walk away cleanly. The handover pack includes the code, a runbook, and a video tour of the app. The hosted plan at £180-340 a month is optional, covers AWS hosting plus patches and backups, and is cancellable with 30 days' notice any month. If you'd rather run it on your own AWS with your own person, we hand it over and you owe us nothing further. No lock-in, no surprise renewals.
In context
What it looks like shipped.
small business software development, in context — the dashboards, flows and components your team actually ships, reviews and maintains.
Five lines. That's it.
Tell us your business, your monthly SaaS spend, what feels broken, and your deadline. Mohit reads every first email and replies inside 24 hours, in plain English: a clear yes, a clear no, or the one question that decides it.
What happens after the email lands
- < 24h
A personal reply.
Yes, no, or the deciding question. Straight to your inbox, in words you can repeat to your accountant.
- Week 1
The 5-day audit.
We map your six tools, cut what doesn't belong, and hand you a line-itemed scope.
- Week 8
One app, handed over.
Customers, jobs, invoicing, team, reporting, on your AWS, with the subscriptions cancelled.