Your sales team is at 14 reps and HubSpot Enterprise is £2,400 a month for seats you don’t all use. We build custom CRMs for UK sales-led companies in eight to twelve weeks. Fixed scope, fixed price, yours forever.
You don’t need another tool with a login. You need the workflow rules, the permissions, and the reporting your team already runs in spreadsheets, in one app you own. Build once, drop the seat bill, keep the data.
“We were paying £2,400 a month to bend a tool around our process. Now we own the CRM and the seat bill is zero.”
UK custom CRMs we’ve shipped and maintain.
Monthly seat fees after handover. The CRM is yours.
Median payback on the 14-rep team build.
Fourteen reps, HubSpot Enterprise at £2,400 a month, and half the seats logged in twice a week. Her custom workflow rules needed an admin to touch them. Deal data lived in HubSpot, billing lived in Stripe, and the partnerships pipeline lived in a spreadsheet nobody trusted.
The tool wasn’t the problem. The fit was. She was paying enterprise rates to bend a generic CRM around a process it was never built for, and her developer kept asking why they didn’t just build the thing.
We built her a custom CRM in ten weeks: multi-pipeline, native email and calendar, Stripe billing, an audit log per record. The seat bill went to £0. This page is for sales-led teams who’ve outgrown the off-the-shelf CRM and want to own the next one.
Every sales-led team that emails us is fighting one of these. Each one is something the off-the-shelf CRM either charges a premium for or simply can’t do. Each one is a single decision we make in the build.
“We’re paying £2,400 a month for HubSpot Enterprise and half the seats barely log in.”
One build, then £0 seats. You own the CRM. Add a rep, add a seat, no extra invoice. At 14 reps the build pays back in roughly thirteen months and keeps paying after.
“Every custom workflow rule needs an admin or a paid consultant to change.”
Your rules in your code. Pipelines, stages and automation built to your process, editable by your team. No certification, no marketplace add-on, no per-change fee.
“Deals are in the CRM, billing’s in Stripe, partnerships live in a spreadsheet.”
One app, one record. Multi-pipeline plus native Stripe plus warehouse sync. Close a deal and billing, reporting and the partner pipeline update from the same record.
“Any rep can export the whole customer book and we’d never know.”
Salesforce-grade permissions + audit log. Object, record, field and report-level controls. Every touch logged with actor, IP and timestamp. A leak becomes impossible, and provably so.
“A customer asked what data we hold on them and we spent two days finding out.”
Audit log + erasure at the schema. Thirty-day DSAR response defendable, right-to-erasure at the record. The CRM answers the ICO question for you instead of becoming the reason you can’t.
“The dashboard tells us the number but never why, and we can’t get at the raw data.”
RevOps against your warehouse. Snowflake or BigQuery sync. Win-rate, ARR cohorts, churn and exposure per stage, queryable by your analyst. Your data, your queries, no export limit.
Every custom CRM we ship for a sales-led team carries the same eight load-bearing pieces. Each one is the thing the off-the-shelf tool charges extra for or can’t do at all.
Sales, partnerships, customer success and RevOps in one app, each with their own pipelines and stages. No more spreadsheet for the pipeline the CRM can’t model.
Object-level, record-level, field-level and report-level. A rep sees their accounts, not the whole book. A cross-team data leak becomes impossible, not unlikely.
Who touched what, when, with the before and after value. Admin-viewable, exportable, GDPR and DSAR defendable. The thing your DPO asks for.
Gmail or Outlook plus Google or Outlook Calendar, two-way sync. Inbox-to-record creation so a forwarded thread becomes a deal without a copy and paste.
Stripe subscriptions, invoices, POs, Net 30 and Net 60. Close a deal and the billing fires from the same record. RevOps reporting against it included.
Snowflake or BigQuery sync. Activity, win-rate, ARR cohorts, churn and pipeline exposure per stage, against your warehouse, not a locked-in dashboard.
GBP, EUR and USD deals with rates pinned at close. Forecast in one currency, report in another. No more reconciling the spreadsheet against the dashboard every quarter.
Built on the MERN stack any UK full-stack developer can pick up. Your code in your GitHub org from commit one. IP assigns on commit. No seat fees, no lock-in.
Real figures from sales-led teams who moved off per-seat CRM rent onto a custom build.
We were paying £2,400 a month to bend a tool around our process. Now we own the CRM and the seat bill is zero.
The off-the-shelf CRM locks your data behind a vendor. We build on the stack with the biggest hiring pool in the UK, so your future engineer is fluent on day one. Tier 1 runs the CRM, Tier 2 is what we reach for when the brief needs it, Tier 3 scales it.
Priya’s CRM, in real numbers. Fourteen reps moved off HubSpot Enterprise onto a custom build with multi-pipeline, native email, Stripe billing and an audit log per record. Zero seat fees after handover, payback in thirteen months.
We don’t publish prices on a page. Every CRM scope is different. Pick the shape that fits and Mohit will send your real number inside 24 hours.
One week, fixed cost. We map your pipelines, rep count and monthly bill, pick the stack, and hand you a signed scope.
Eight to twelve weeks of fixed-scope, fixed-GBP shipping. Same seniors all the way. Audit log and handover pack included.
After handover. Monthly retainer for a senior engineer plus RevOps advisory while your in-house team takes the CRM over.
“We were paying £2,400 a month to bend a tool around our process. Now we own the CRM and the seat bill is zero.” The £8K audit decouples, so you can walk after week one with the scope.
Pain-first, soft-second. The questions every ops lead asks after the third HubSpot renewal.
The audit week is fixed at £8K. After that, a custom CRM development build is line-itemed into the scope: pipelines, permissions, email and calendar, billing, reporting, handover. Most sales-led CRM builds we sign land between £55K and £95K on an eight-to-twelve week fixed-price sprint. At 14 reps on HubSpot Enterprise, the median payback is about thirteen months, and after that you’re paying £0 in seats while the bill would have kept climbing. If we can’t beat your numbers, we tell you in week one and you keep the audit brief.
Migration is part of the sprint, not an afterthought. We pull your contacts, companies, deals, activities and custom properties through the HubSpot API into a staging copy first, reconcile record counts against your export, then cut over once the numbers match. We run the old and new CRM in parallel for a week so your reps never lose a day. No record is deleted until you’ve signed off on the staged copy.
Your code lives in your GitHub org from commit one. IP assigns on commit, not on final payment. The CRM is built on the MERN stack and documented in ADRs, so any senior UK developer can pick it up in week one. If Empyreal vanished tomorrow you’d have a working repo, a runbook, and the architecture decisions written down. Nothing about your custom CRM is locked inside our walls.
Three things. First, the 30-day walk-away clause goes both ways and refunds the unused portion. Second, payments are milestoned: 25% on signed scope, 25% on staging up, 25% on production live, 25% on handover, so you never pay more than 25% ahead of working software. Third, we’ve shipped 100+ projects since 2019, listed on Companies House, UK VAT registered. You can check us before you sign.
We ship every custom CRM on the MERN stack: MongoDB, Express, React + Next.js, Node.js, with AWS for infra. As of 2026 that’s the biggest hiring pool in the UK. London alone has 14,000+ Node engineers on LinkedIn. Any senior full-stack developer your future hire interviews will be fluent in your CRM on day one. Boring on purpose, hireable on purpose.
The audit log records every record touch with actor, IP and timestamp, which makes a 30-day DSAR response defendable instead of a two-day scramble. Right-to-erasure is built at the schema, so deleting a person actually removes their data rather than hiding it. We host in the region your customers sit in, ship a signed DPA with SCCs for any cross-border flow, and keep a versioned sub-processor list your procurement team can audit.
Yes, with 14 days’ notice. The engineers move to other work, your repo stays where it is, your spend pauses. Pick it back up with 14 days’ notice and we resume at the same sprint board with the same engineers. No cancellation fee, no restart fee. We’ve done this several times in 2025, including two clients who paused for months and came back to ship.
Often the best outcome. Your developer knows the process and the people, we know the multi-tenant CRM patterns. We pair on the architecture, hand the well-trodden parts to your team, and keep the load-bearing pieces (permissions, audit log, billing) with our seniors. Code review runs both ways. When we leave, your developer owns a CRM they helped build, not one they have to reverse-engineer.
A look at the kind of crm development company surface we hand over — real screens, real data, documented and yours from day one.
Tell us your current CRM, rep count, monthly bill, and the one dealbreaker. Mohit reads every first email and replies inside 24 hours: a clear yes, a clear no, or the one question that decides it.
Yes, no, or the deciding question. Straight to your inbox, not a team thread.
We map your pipelines and permissions, write the trade-offs, hand you a signed scope.
Multi-pipeline, audited, billed, with £0 seat fees and your data in your warehouse.