Sarah runs ops at a UK B2B SaaS. Last Wednesday afternoon she spent 4 hours and 12 minutes reading supplier invoices, picking the right category in Xero, finding the right approver, sending Slack reminders, and writing “chase the chaser” emails.
Service AI automation · smarter than Zapier · UK
AI automation that gives your team Wednesdays. afternoons back.
AI automation for UK ops, sales, finance and content teams. Zapier moves data — it doesn’t make the judgement call. We build AI workflows that read messy inputs, decide the next step, take it, and log every move — replacing 12 to 20 hours a week, on MERN + Python + AWS, with the audit log your finance director will want to read.
24hreply, from a senior
200+projects shipped since 2019
Senioronly, on the spine
(Why ops + finance leads sign)
Workflows that judge, not just route. Eighteen automations live. Six-figure GBP saved across the cohort.
Zapier moves data. We make the judgement call, take the action, and log every move with the audit log your finance director will want to read.
0
£28K
0wk
The founder this page is for£58K salary · 4h12 on data entry · every Wednesday
Last Wednesday, Sarah spent 4 hours 12 minutes on data entry.
She earns £58K. The work she did is worth maybe £14 per invoice. The company processes 480 invoices a month. The maths aren’t the cruel part. The cruel part is Sarah is brilliant at the strategic ops work she gets pulled into on Mondays and Fridays, and she spends Wednesday afternoons doing data entry instead of that, because no one has taken the loop off her plate.
This page is for the founder who knows their Sarah. Who’d like her to spend Wednesday afternoons on the work she was actually hired for.
What the invoice loop is actually costing you.
Using Sarah’s real numbers. Saving: £2,321 / month · £27.8K / year. Build pays back inside 11 weeks.
£2,545per month
Before AI automation
- Invoices / month: 480
- Time per invoice (manual): 3.5 min
- Hours / month: 28h
- Loaded salary cost: £82/hr
- Error rework: 4% × 2.5hr
£224per month
After AI automation
- AI cost per invoice: £0.04
- Inference / month: £19
- Sarah’s exceptions queue: 2.5h / mo
- Exception cost: £205
- Error rework: 0.4%
Where founders bring us briefs every month
Six loops we’ve replaced
This year alone. The repetitive, judgement-light work your team complains about first.
15h/wk saved
Invoice + receipt processing
Read, categorise, post to Xero / QuickBooks / Sage. Exceptions to human queue.
3× throughput
Sales-call CRM update
Transcript AI summary field updates in HubSpot / Salesforce Slack handoff.
Reply <8 min
Inbound lead enrichment
Company size, ICP score, decision-maker. First reply drafted in founder’s voice. Calendar booked.
10× faster
Contract / policy review
Read against your standard playbook. 90% pass-through. 10% flagged with reasoning.
£0.04/page
SEO content at scale
200 location pages, 500 product descriptions. Brand-voiced, fact-checked, CMS-ready.
5× faster decisions
Internal research briefs
Structured research request web + internal docs one-pager with citations.
The pain. The day-1 architecture answer.
Each one is the difference between an automation your CFO trusts and one that scares them.
- 01
“I’m paying a £58K person to spend 28 hours a month reading invoices.”
AI reads + categorises + posts, human reviews exceptions. 28 hours/month 2.5 hours/month. Inference cost £19. Median client saves £27.8K/year per automated loop.
- 02
“The automation refunded a customer twice because of a retry.”
Idempotency keys + human-in-the-loop on refunds. Every action has an idempotency key. Refunds over £X go through human approval. Double-charges architecturally impossible.
- 03
“Automation categorised £14K of invoices to the wrong account in Xero.”
Eval gold set + confidence threshold. Gold set built from your last 200 invoices. Below confidence threshold, goes to human queue. Categorisation error rate post-launch: 0.4%.
- 04
“The automation cost £200 last month. This month it’s £1,800.”
Per-call budget + cost dashboard + anomaly alerts. Hard token + latency cap on every call. Per-day cost dashboard. Anomaly alerts to Slack at £X/day. Runaway bills become impossible.
- 05
“Finance director asked what the AI decided. We can’t show her.”
Append-only audit log + reasoning capture. Every AI decision logs the input, the reasoning, the output. Exportable for finance, audit, regulators. Your director reads it and asks no more questions.
- 06
“We have 12 Zaps and nobody knows which one does what.”
One workflow registry + visual graph. Every automation in one dashboard. Visual graph of triggers + steps + actions. New ops hire understands the entire stack in an afternoon.
- 07
“Xero changed an API field. Three automations broke silently.”
Schema contracts + integration tests in CI. Every integration has a schema contract tested in CI. If Xero changes a field, CI fails before deploy. No silent breakage.
- 08
“Investor asks: what’s the actual GBP saved? We’re guessing.”
Baseline + post-launch measurement built in. We measure the loop before and after. Hours, errors, GBP cost. Report to your CFO in week 5, written by us. Median client: 8-15× monthly run-cost in saved hours.
Results
1,800 invoices a month,
1,800 invoices a month,
one automation, in numbers
A B2B fintech’s bookkeeper was at 20+ hours/week, 4% month-end error rate. Our 5-week automation reads each invoice, picks the category, posts to Xero, routes the <3% it can’t decide to a human.
Time
202
Bookkeeper hours/week
15h
Saved per week
Quality + ROI
40.4%
Error rate
9wk
Payback period
Across the cohort
18
Automations since 2023
£28K
Median annual saving
How we work with you
Two ways to start
From £18K, payback in ~11 weeks. Toggle to see the per-loop and platform shapes. Your real number comes in the email back.
Single automation
One loop automated end-to-end.
Audit, build, exceptions queue.
From £18K
/fixed scope
4 to 6 weeks. We shadow the loop, build it, and hand you the ROI report.
See pricingWhat’s included:
- 5-day audit + ROI baseline
- MERN + Python + AWS build
- Exceptions queue UI
- Self-serve workflow builder
- Per-tenant cost tracking
- Audit log + ROI dashboard
- 30-day walk-away both ways
- Workflow registry
Ops automation platform
Self-serve workflow builder.
Add automations without us.
From £18K
/fixed scope
10 to 16 weeks. A platform your team runs, with per-tenant cost tracking.
See pricingWhat’s included:
- Everything in single loop
- Visual workflow builder
- Workflow registry
- Per-tenant cost tracking
- Multi-team rollout
- IP assigns on every commit
- 30-day walk-away both ways
- Senior advisory retainer
What ops + finance leaders actually ask before signing
Pain-first, soft-second.
Zapier wins where the rule is fixed. We win where the rule needs judgement. Most growing teams need both. We’ll often write the AI piece and leave your Zapier flows running for the clean stuff. Zapier moves data; we make the judgement call, take the action, and log every move.
Every automation has a confidence threshold you control. Below it, the work is handed to a human with the reasoning attached. Every action is reversible. The replay tool lets you reproduce any decision and fix the prompt or rule that caused it.
Mostly no. The AI automation runs in the background of your existing stack. Your team sees a single dashboard for the exceptions queue, and a clean audit log when they want to dig in. No new SaaS to live in.
Yes, we baseline the time + error rate of the manual loop in week one. At launch we measure them again. Report is in your CFO’s inbox, written by us, not by you. Most clients see 8-15× the monthly run-cost in saved hours within eight weeks.
30-day walk-away both ways. Milestone billing 25/25/25/25. UK VAT registered, listed on Companies House, shipping since 2019.
Every AI automation project has two senior engineers paired. Every decision into an ADR same day. Mohit reviews every PR. Two handovers in seven years, both inside 48 hours.
Zero-retention tiers configured by default. PII redaction at the gateway. For regulated data we self-host Llama or Mixtral on your VPC. Signed DPA + sub-processor list before week one.
Yes, with 14 days’ notice. Engineers move to other projects. Spend pauses. Resume with 14 days’ notice. No cancellation fee.
In context
Inside the work.
A look at the kind of ai automation surface we hand over — real screens, real data, documented and yours from day one.
One paragraph. That’s it.
Name the loop that’s killing you, the tools it touches, and the cost of getting it wrong. Mohit replies inside 24 hours: a clear yes, a clear no, or the one question that decides it.
What happens after the email lands
- < 24h
A personal reply.
Yes, no, or the deciding question. Straight to your inbox.
- Week 1
We shadow the loop.
Time the steps, document the edge cases, baseline the ROI.
- Wk 5
Wednesday afternoons back.
The loop runs itself. The CFO gets the before/after report.